Modern Applications in a Complex Data Landscape

Modern analytic applications rely on complex data types including relational, columnar, on premise, in the cloud, and many others. RESTful APIs such as OData and GraphQL can connect these applications by ensuring successful data access. Read the full article

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Introducing Advanced Analysis in Google Analytics 360

In our conversations with marketers, we consistently hear that they are looking to gain deeper insights into the customer journey and then turn those insights into better customer experiences. Read the full article

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Categorized as Analytics

Paid Advertising Performance

You can now analyse the success of your Google Ads campaigns – keywords, search queries – for more effective paid targeting. Read the full article

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Safari 14 Does Not Block Google Analytics

This article aims to subdue the rumors that Safari 14 will block Google Analytics (and other similar libraries) by default. It will not. Read the full article

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Categorized as Analytics